Let’s Go To Iran!

a public intervention devised & directed by Zoya Sardashti

Let’s Go to Iran! is a public intervention staged near town halls, city squares or markets. In order to re­direct the gaze of mainstream American media, a collective body comprised not only of Iranians or Americans, but people from all ethnic and cultural backgrounds perform in this project. Casting “other bodies” functions as an act of resistance through cross-­cultural agency by changing the established perception of what can be done and by whom, meanwhile acknowledging the tensions surrounding individual and collective agency.

The performance begins when one of the performers uses a green piece of chalk to draw an outline of Iran around the Haft Seen (a ritualistic table setting used to celebrate the new year). During the performance the public is invited to learn about Iran while the performers pose as travel agents or vendors at an expo. Their goal is to encourage people to travel to Iran because the value of the rial is outrageously depreciated. The performers use visual aids and gestures to discuss the Iranian economy without directly talking about sanctions. On one side of the placard the audience sees a landmark of cultural heritage, a pre-­Islamic symbol rooted in the Zoroastrian tradition, or cultural object. On the other side, the audience sees images of the Iranian rial and its exchange rate compared to the Korean won and the United States dollar. Staging the performance at a location marked by politics, but also near a marketplace, engages people in a polemic about sanctions, economic trends, and cultural agency to ask questions surrounding social process and power.

The agents present objects of value to Iranian cultural heritage and discusses what each object represents while pointing out it’s monetary value compared to prices in South Korea. The agents repeat, “Now’s the perfect time to benefit from her health, beauty, and riches…Objects are cheap cheap cheap and you can buy more more more!” The audience is invited to sample ‘exotic Iranian eggs, dates, and apples’. The performers remove the objects from the Haft Seen and offer them to the audience for consumption.

Eventually all of the objects except the mirror are placed on the ground outside of the chalk outline of Iran. The last attempt to entice the audience to “go to Iran” involves parading around a “real Iranian”. This display addresses the exoticized ways in which Iranian females are sometimes viewed in public or online. Her ‘exotic silk scarves’ are removed and distributed to the audience. The audience is invited to try on her scarves and encouraged to look into the mirror. One tour agent explains that the mirror of the Haft Seen table symbolises the sky, and when you look into the mirror you can see the reflection of one’s self in all of creation. At the end of the performance all of Iran’s “health, beauty and riches” have been removed as one of the agents places a sold sign on the Haft Seen.

Afterwards the performers engage the audience in a conversation directly addressing sanctions. The audience is directed to websites where they can read more about the topic and/or sign petitions. The first installment of Let’s Go to Iran! was staged at Gwanghwamun Square next to the U.S. embassy in Seoul, South Korea in March 2012.


  1. I’ve seen this performance in front of Gwanghwamoon squre yesterday. I did not understand enough what you were trying to say about Iran. Now I understand after few clicks to find your comments on that. 🙂 Great!

  2. Hi! Thanks for coming last Sunday! My goal for the performance was to explain how the high cost of food and common goods have impacted the lives of ordinary Iranians. International sanctions, which forbid major companies to do business with Iranian companies, have destroyed the economy in Iran. Some people can’t access or afford medicine anymore! The government, mainly the U.S. government, places these sanctions on Iran to weaken the Iranian government, however, it hurts innocent Iranian people not the leaders of Iran. March 20th is the Iranian New Year, so I wanted to share the history of the New Year, Norooz, with the audience and show not only how the economy is suffering, but how the people are suffering during a time when everyone should be celebrating. Since prices are so high many Iranians cannot afford to buy basic items. Most of the basic items shown on the table, the Haft Seen, tell a story or represent an element of life, but to many people they are just objects. I wanted the audience to understand that the objects on the table, just like Iranians, preserve history and identity. These objects have value, just like the people of Iran. Iranians cannot blamed for their government’s actions. It is unfair to squeeze the life out of people who are just trying to live life to the fullest. I hope I answered your question. Please let me know if you have any other questions or ideas! For more information or to learn how you can help please visit, http://www.havaar.org

Leave a Reply to Zoya Sardashti Cancel reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s